John McAvoy

John McAvoy


John McAvoy is the Chief Executive Officer and Chairman of the Board of Directors. He is responsible for overseeing the investment activities of the firm, as well as the delivery of its’ financial technology product solutions.  

Mr. McAvoy has 35 years of experience across diverse areas of finance, with executive leadership roles in global convertible sales and trading, European equity capital markets, hedge fund coverage, and private equity. He has a long history of taking innovative approaches to finance, including, as President of AMF, pioneering the strategy of minority hedge fund asset management firm investing. 

Prior to joining Charleston Capital, he served as Partner of Blueprint Capital Advisors, Co-Founder of Cannon Street Capital and as President of Asset Management Finance (AMF), an affiliate of Credit Suisse. During his time at Credit Suisse, Mr. McAvoy also served on the Global Equity Operating Committee, the European Investment Banking Committee and was Chairman of the Equity Diversity Advisory Committee. Prior to Credit Suisse, Mr. McAvoy spent seven years in the Convertible Securities Department in institutional sales and sales management at Lehman Brothers. 

Mr. McAvoy received an MBA from Duke University’s Fuqua School of Business and a B.A. in Economics from Wake Forest University. He currently serves on the Wake Forest University Board of Trustees.

Ethan Schwarzbach

Ethan Schwarzbach


Ethan Schwarzbach is the co-founder Infactor. Ethan is an experienced and energetic entrepreneur with over five years in technology and fintech startups. Prior to co-founding Infactor, Ethan was a Manager in Business Development at Orchard, a New York City-based fintech company dedicated to connecting online lenders and institutional investors through technology. At Orchard, he led the development and expansion of business operations for over two years, gaining traction across the United States for the business.

Before his time at Orchard, Ethan served as a Senior Associate on the US interest rate trading desk at the Royal Bank of Scotland where he specialized in exotic interest rate options, mortgage backed securities, and interest rate derivative trading.

 Ethan is a graduate of Duke University where he earned a Bachelor of Arts in Public Policy Studies.


Eric Wright

Eric Wright


Eric Wright is the Chief Technology Officer at inFactor. Eric brings nearly 20 years of technology leadership, strategy, and vision to any venture. He is adept at tactically steering tech companies from startup stage to strong established entities. In his role at inFactor he has lead the design and deployment of the inFactor platform, from concept to final product.

 Prior to Infactor, Wright was the Chief Information Officer for Questis, an international financial wellness technology platform. While building a core engineering team, Wright maintained active oversight over all software engineering efforts, refining the development lifecycle, and led the design of a robust information security management process.In combining these objectives, Wright delivered a scalable, secure and performant infrastructure for the organization.

 Wright holds a Masters of Science in Information Technology in System Engineering and a Bachelors of Science in Computer Information Systems from Regis University.


Caleb Goding

Caleb Goding


Caleb Goding is Co-Founder and Chief Financial Officer for inFactor. Mr. Goding’s experience across accounting, business operations, asset management and complex financial planning has spanned more than a decade. Prior to inFactor, Mr. Goding was a Financial Advisor at Wells Fargo Advisors where he specialized in portfolio management and wealth planning. Mr. Goding has served as the Chief Financial Officer and advisor to several privately held companies, high net worth families, and partnerships where he was responsible for strategic financial decision-making and reporting.

Mr. Goding is a graduate of the University of South Carolina – Moore School of Business with a Bachelor of Science degree and double major in Accounting and Management with an emphasis in Entrepreneurship. He holds a Series 65 license and is aCERTIFIED FINANCIAL PLANNER™ professional.

In 2013, Mr. Goding was named one of the Forty Under 40 by the Charleston Regional Business Journal. He continues to be actively involved in the Charleston, SC community and enjoys giving back through service.


inFactor South Carolina

146 Fairchild St., Suite 201
Charleston, SC 29492